Introduction to the company

The idea for The Food Safety Network was identified through an ever increasing demand for food safety information within the food industry.

How could we meet the need of the food industry for easy access to relevant information?

The Food Safety Network is a South African first providing an on-line search portal where the food industry and consumer can have free and easy access to a directory of food safety related information, services, classifieds, events, products, job vacancies and more.

The objective is a unique user friendly, one-stop directory and networking website that will provide information in various categories making the search experience quick, easy and hassle free with guaranteed results. All sectors from farm to fork can now benefit from the information supplied with free access to the information.

How would we source this information?

In creating this website unique to the food industry, we will be providing a platform for beneficial marketing exposure at very competitive rates where businesses associated with the food safety industry will be able to advertise services, products, websites, events and even job vacancies. In addition there is the opportunity to submit news and events for the industry with guaranteed exposure in relevant areas.  Various categories provide a specific search area thus making the search experience as easy as possible and ensuring that the advertiser gains the required exposure in a relevant category.

Now the food industry will be able to go to one website and easily search for service providers, products, people, events & news relevant to the food safety industry.

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Vision, Mission and Objective

Vision

To be the best and most visited website by the smallest to the largest role player in the food industry.

Mission

• providing a website unique to the food industry that allows free access to food safety industry related information and news
• effectively meeting the need identified within the food industry for easy access to food safety related information
• providing a comprehensive, efficient and ever changing on-line search portal.
• answering the ever increasing and changing demand for easily accessible food safety related information
• providing a credible food safety support service to the food industry and consumer through a one-stop on-line directory.
• ensuring that advertisers of relevant food safety industry services, products, information, associations, organizations, events and news subscribe to the Network and the objectives of The Food Safety Network
• providing an economically beneficial marketing platform for advertisers
• supporting the food industry in the effective implementation of food safety management systems and compliance to legal requirements by providing easy access to relevant information.
• being an integral part of the food chain in supplying safe food
• creating consumer awareness and providing the consumer with a broad knowledge base of food safety
• association with credible industry experts, associations, organisations and forums that will be of benefit in the supply of safe food

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Marketing Strategy

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Benefits

For the food industry (website user):

Free access through a one-stop on-line directory to all food safety industry related information, services, products, events and news.

For the advertiser:

A marketing platform at very competitive rates that will ensure maximum exposure by subscribing to an on-line directory unique to the food industry

For the consumer

A user friendly experience with information supplied in the following categories making your search easy, quick and hassle free with a promise that you will find what you are looking for or we will point you in the right direction.

• FAQ's
• Consumer Protection Act
• Useful Websites/Contacts
• Consumer Food Safety Library
• …with more to come!

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The Team

General Manager: Linda Jackson

Sales/Advertising: Vanessa Bonnin

Project Owners: Donna Crockart & Linda Jackson

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Geographical coverage

Southern African Region with a vision to expand internationally.

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BEE status

Level 4 (Scorecard).